What is the “AI calorie estimation from a photo” feature?

“AI calorie estimation from a photo” is an innovative AI-powered feature available with the Fitatu® Premium+AI subscription. All it takes is one photo, and the app will instantly estimate the calories and macronutrients of your meal. Forget weighing and tedious ingredient entry – AI will do it for you!


Fitatu AI recognizes the ingredients in the photo and matches their nutritional values with the most accurate database on the market. This is Fitatu®’s key advantage – instead of relying only on general AI models, it combines intelligent recognition with its own extensive and verified product database, also including local brands. The result? Greater precision and accuracy in monitoring your diet!


Don’t let your app mislead you! The improved Fitatu AI 3.0 Goji represents an even higher level of accuracy compared to the previous 2.0 Acai version, which ranked 1st in terms of result accuracy in Kantar research. This means that Fitatu most often provides the result closest to the actual calorie value compared to the competition¹.

Additionally, this version offers the new “Specify” feature, which allows you to add notes and a description to the photo, ensuring even more accurate results.


You can use the feature by taking a photo at the moment or after your meal by selecting a photo from your phone gallery.


When is the Fitatu® AI feature especially useful?

  • Eating out – at a restaurant, party or with friends. AI will help you quickly estimate the calorie content of a dish without the need to weigh ingredients precisely.
  • No time for manual entry – living life on the go? One photo is enough, and Fitatu® will do the rest!
  • Cooking “by eye” – don’t have a kitchen scale at hand? AI will assess the portion size based on the image.
  • Tracking your diet while traveling – no more wondering how many calories are in hotel breakfasts or meals out!

You can find AI calorie estimation from a photo by tapping the “+” sign next to the selected meal, e.g. breakfast. Then select the camera icon with “AI” sparkles.


You can learn how to take photos to make the estimation as precise as possible here.


You can learn why Fitatu®’s “AI calorie estimation from a photo” feature is better than the competition here.


¹ KANTAR, 2026. Health in the age of AI. Diet, activity and the potential of artificial intelligence. Fitatu x Kantar Report. [online]. Available at: https://www.fitatu.com/blog/wp-content/uploads/GBKantar_Fitatu_Zdrowie-w-erze-AI_raport_20260309_en-GB.pptx.pdf 

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