Cookies policy


  1. Data Controller: Fitatu Sp. z o.o. with the seat at ul. Stanisława Wyspiańskiego 10/5, Poznań 60-749, entered into the Business Register of the National Court Register kept by the District Court in Poznań for Poznań-Nowe Miasto i Wilda, VIII Department for Business Matters of the National Court Register, under KRS number 0000635344, NIP 7792444235, REGON 364839278,
  2. Cookies: IT data, small text files, recorded by websites you visit, stored on the Devices through which you use the Controller’s Website. The information contained in cookies is necessary for the website to function properly; these files are encrypted, which prevents the files from being made available to unauthorised persons. The information collected in cookies can be read by the Controller and its contractors (for technical reasons).
  3. Device: the electronic device through which you access the Controller’s website.
  4. User: any person visiting the website
  5. Website: including subpages.


  1. The Controller uses cookies via the website.
  2. Cookies are only used within the scope of the User’s consent.
  3. Information collected from cookies is used for the purposes of proper optimisation of the website, as well as for statistical, functional and advertising purposes.
  4. Cookies record a website user’s activity by recognising the Device, so that the website is displayed in a way optimised to the individual user’s preferences.
  5. The solutions used on the website are safe for the Devices of Users using the Controller’s website. No dangerous or malicious software can enter the Users’ Devices.
  6. The Controller uses two types of cookies:
    1. Session cookies: files that are stored on the User’s Device and remain there until the User leaves the website or the browser is closed. The stored information is then permanently deleted from the Device’s memory. The mechanism of session cookies does not allow the collection of any personal data or any confidential information from the User Device,
    2. Permanent cookies: the files which are stored on the User’s Device and remain there until deletion. Files of this type remain on the User’s Device for the time specified in the file parameters or until they are manually deleted by the User. Ending the session of the browser or switching off the Device does not cause these files to be deleted from the Device.
  7. With regard to the source of the Cookies data, the Controller uses:
    1. Own cookies: files generated by the website and placed on it by the Controller (example: essential cookies),
    2. Third-party cookies: the information originating from external servers, e.g. advertising servers, navigation providers (maps or search engines). These types of cookies allow the effectiveness of advertising activities to be assessed and related activities to be designed according to the user’s preferences (for example: analytical cookies).
  8. Cookies are classified according to the function they perform on the Website:
    1. Technical/non-essential cookies: files necessary to ensure the correct functioning of the website, including ensuring that the website is displayed correctly depending on the device the user is using or the settings of that device; adapting content on the website which is technically relevant to the functioning of the website (e.g. the language of the website); remembering whether the user has consented to the display of certain content,
    2. Analytical cookies: files used to measure the effectiveness of our marketing activities without identifying users’ personal data and to improve the functioning of our website, including for the purpose of analysing statistics on website traffic and verifying the source of traffic (so-called redirections); detecting abuse of website traffic (e.g. artificial internet traffic - bots); measuring the effectiveness of actions carried out on behalf of the Controller, e.g. in the Google advertising network, on external websites,
    3. Functional cookies: files used to remember users’ settings on websites (background colour, language, shopping cart). In this way, after visiting a website for the first time and adjusting it to their preferences, users do not have to change the same settings again when visiting the site. This type of file is usually a type of permanent cookie,
    4. Marketing/advertising cookies: cookies which track the User’s interests and preferences in order to tailor targeted advertising. These cookies are installed on the User’s device. Personalised advertisements may be displayed on other browser pages through the use of remarketing. Not consenting to these cookies does not entail any negative effects on the use of the Website,
  9. The user can delete cookies from the browser at any time.


  1. The User has the possibility of limiting or disabling access to Cookies on his/her Device. If this option is used, the use of the Controller’s website will be possible, except for functions that by their nature require Cookies.
  2. The User may, autonomously and at any time, change their cookie settings, specifying the conditions for storing and accessing cookies on the User’s Device.
  3. The User may change the settings referred to above by means of the settings of his/her web browser or by means of the configuration of the service. These settings can be changed, in particular, in such a way as to block the automatic handling of cookies in the settings of the web browser or inform on their placement on the Device each time. Detailed information on the possibility and methods of using cookies is available in the settings of your software (web browser). Below are links to information on how to delete cookies in several of the most popular web browsers:
    1. Google Chrome
    2. Mozilla Firefox
    3. Microsoft Edge
  4. The User can delete cookies at any time through the available functions in the web browser he/she is using.
  5. Restricting the use of cookies may affect some of the functionalities available on the Controller’s website.


ToolManner of operationSource of the toolCookies related to the tool
Google AnalyticsA tool for collecting analytical data on user movements., _gat, _gid
Google AdsenseA tool for improving advertising.
Facebook PixelAn analytics tool for measuring Facebook ad conversions by analysing actions taken by the user on the site., datr, dpr, fr, sb, usida, wd, x-referer, xs,_fbp
GoogleSearch engine, APISID, NID, SID, SIDCC, CONSENT
Google (Android OS)Operating system for mobile devices


AID, Android ID, GAID
Apple (IOS OS)Operating system for mobile devices


TikTokA tool for collecting analytical data on user behaviour., msToken,ttwid
Google FitApplication for monitoring physical activity and, _fitlt, _fitst
Apple HealthKitPlatform for integrating health data from applications and
FacebookSocial media platformwww.facebook.com_fbdt, datr, fr, lu, sb, fb
Fitbit APIApplication programming interface (API) for accessing data from Fitbit devices, __fitbit_sa_id
Google Cloud PlatformA cloud platform offering a wide range of services, including servers, databases and analytical tools, _gid, _gat, _GCLAU, _GCLID
Garmin APIApplication programming interface (API) for accessing data from Garmin devices, _ga, _gid, GarminCookies
Huawei HealthApplication for monitoring physical activity and health on Huawei devices, UAID, AID, OAID, DUAID
Polar FlowPlatforma do synchronizacji danych z urządzeń Polar Platform for synchronizing data from Polar devices, mdc_sid
Samsung HealthApplication for monitoring physical activity and health on Samsung devices, _sam_app_id, __adm
StravaSocial platform for athletes, _strava_session


NamePurposeCookie originCookie type and duration
_gaCookie responsible for Google Analytics Expiry: 2 years
_gatUsed to monitor number of Google Analytics server requests when using Google Tag Manager

Analytics Expiry: 1 minuta
_gidID used to identify users for 24 hours after last activity

Analytics Expiry : 24 godziny
_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services Expiry: 3 months
c_userUsed in conjunction with the xs cookie to authenticate your identity to Facebook. Contents: User IDfacebook.comMarketing Expiry: 90 days
datrUsed to prevent creation of fake / spammy accounts. Datr cookie is associated with a browser, not individual people.facebook.comMarketing Expiry: 2 years
dprCookie for storing device pixel ratio.facebook.comMarketing Expiry: 7 days
frProviding ads or retargeting.facebook.comMarketing Expiry: 3 months
sbStoring browser details.facebook.comMarketing Expiry: 2 years
usidaCollects a combination of the user’s browser and unique identifier, used to tailor advertising to users.facebook.comMarketing Expiry: session
wdThis cookie stores the browser window dimensions and is used by Facebook to optimise the rendering of the page.facebook.comFunctional Expiry: session
x-refererCookie used to capture referring sites.facebook.comMarketing Expiry: session
xsUsed in conjunction with the c_user cookie to authenticate your identity to Facebook. Contents: Session ID, creation time, authentication value, secure session state, caching group ID Expiry: 3 months
AECAEC cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user’s knowledge. Expiry: 3 months
APISIDProfiles the interests of website visitors to serve relevant and personalised ads through retargeting. Expiry: 2 years
CONSENTGoogle cookie consent tracker

Functional Expiry: 20 lat
NIDThis cookies is used to collect website statistics and track conversion rates and Google ad personalisation Expiry: 1 year
SIDDownload certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. Expiry: 2 years
SIDCCDownload certain Google Tools and save certain preferences, for example the number of search results per page or activation of the SafeSearch Filter. Adjusts the ads that appear in Google Search. Expiry: 2 lata
cookie-consentCookie for storing cookie consent for current domain.
msTokenCookie stores data such as: visits count, average time spent on page and which pages were loaded in order to display targeted ads. Expiry: 10 days
ttwidUsed by the social networking service, TikTok, for tracking the use of embedded services. Expiry: 1 year
_ttpTracking cookie used by TikTok to identify a visitorwww.fitatu.comMarketing, Expiry: 389 days
_uetsidThis cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site.www.fitatu.comMarketing Czas wykorzystania: 30 minut
_uetvidThis is a cookie utilised by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.www.fitatu.comMarketing Expiry: 16 days
cc_cookieCookie stores and manages current state of cookie consent for current domain.www.fitatu.comFunctional Expiry: 152 days
userCookie stores username (email) of currently logged user if there is any.www.fitatu.comFunctional Expiry: session
MUIDIdentifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes.

Marketing Expiry: 1 year
_HPVNAnalysis service that connects data from the Bing advertising network with actions performed on the website.

Marketing Expiry: 1 year
WLSHelps to authenticate you when you sign in with your Microsoft account.

Functional Expiry: 5 years
OIDRThis cookie is used by the Bing advertising network for advertising tracking purposes.

Marketing Expiry: 3 months
OIDIThis cookie is used by the Bing advertising network for advertising tracking purposes.

Marketing Expiry: 3 months
OIDThis cookie is used by the Bing advertising network for advertising tracking purposes.

Marketing Expiry: 3 months


Expiry: 1 month

Expiry: 1 year
_RwBfThis cookie helps us to track the effectiveness of advertising campaigns on the Bing advertising network.

Marketing Expiry: 1 year

_EDGE_SCookie for tracking used by Bing.

Marketing Expiry: session