Cakes
- Dresden Stollen
- Drip Cake
- Duc de Coeur Brioche Chinois is now available, and retails in a 350g pack.
- Dulce de Leche Swiss Roll
- Dulce de Leche Vanilla Tart
- Dundee Cake
- Dundee Cake
- Dutch Apple Cake
- Dutch Mini Waffles (Tiger)
- Dutch Pancake Bites
- Earl Grey & Lemon Gin & Tonic Tart
- Earl Grey & Mandarin Teacakes
- Easter Brownie Bites
- Easter Bunny Gingerbread
- Easter Bunny Meets Colin the Caterpillar Extremely Chocolatey Sponge Cake
- Easter Cake Bars
- Easter Caramel Shortcake Bites
- Easter Chick Meets Colin the Caterpillar Extremely Chocolatey Sponge Cake
- Easter Chocolate Cornflake Nests
- Easter Chocolate Fudge Log
- Easter Cupcake Platter
- Easter Cupcakes
- Easter Cupcakes
- Easter Cupcakes
- Easter Cupcakes
- Easter Cupcakes
- Easter Cupcakes with Hidden Centres
- Easter Double Choccy Mini Delights
- Easter Egg Hunt Wiggles The Caterpillar Chocolate Cake
- Easter Fairy Cakes
- Easter Fun Cupcakes
- Easter Iced Ring Doughnuts
- Easter Jack The Jack Russell
- Easter Lamb Meets Colin the Caterpillar Extremely Chocolatey Sponge Rolls
- Easter Simnel Cake
- Easter Spiced Panettone
- Easter St. Clements Mini Cupcakes
- Eatons Patisserie Maple, Pecan & Waffle Cheesecake
- Ecclefechan Tarts with All Butter Pastry
- Eccles Cake
- Eccles Cakes
- Eccles Cakes
- Eclair
- Egg Custard Tarts
- Egg Custard Tarts
- Egg Custard Tarts
- Egg Custard Tarts
- Egg Custard Tarts
- Egg Custards
- Egg Fancies
- Egg, Avocado&Chipotle Ketchup Roll
- Elderflower, Lemon & Lovage Hot Cross Buns
- Elizabeth Sponge Cake
- Emma's Classic Choice Handmade Cupcakes
- Energy Bite
- English Cheesecake Company Honeycomb Golden Nugget Cheesecake 2.00kg
- English Cheesecake Company Luxury Vanilla Cheesecake with Lotus Biscoff 1.8kg
- English Cheesecake Company Strawberries & Cream Cheesecake 1.89kg
- English Muffins
- Espresso Belgian Chocolate Brownies
- Espresso Martini Style Muffins
- Eton Mess Bakewell Tarts
- Eton Mess Cake
- Eton Mess Eclairs
- Eton Mess Muffins
- Eton Mess Strawberry Flavoured Cake Bars
- Evil Eye Cupcakes
- Exceptional by Asda All-Butter Mince Pies are now available for Christmas 2024, and retail in a 4-ct. pack.
- Exceptional by Asda All-Butter Scones are now available and retail in a pack containing 4 units.
- Exceptional by Asda Black Forest Eclairs are now available and retail in a pack containing two units.
- Exceptional by Asda Blueberry & Mascarpone Tarts are now available and retail in a pack containing two units.
- Exceptional by Asda Cherry & Almond Sponge Kisses are now available and retail in a pack containing two units.
- Exceptional by Asda Egg Custard Tarts are now available and retail in a pack containing two units.
- Exceptional by Asda Hazelnut Praline Sponge Pudding is now available, and retails in a 550g pack.
- Exceptional by Asda Luxury Mini Mince Pies are now available, and retail in a 9-ct. pack.
- Exceptional by Asda Mini Pandoro has been relaunched for Christmas 2024, and retails in an 85g pack.
- Exceptional by Asda Salted Caramel & Blonde Chocolate Tarts are now available and retail in a 2-ct. pack.
- Exceptional by Asda Zesty Tarte au Citron is now available, and retails in a 472g pack.
- Extra Fruity Hot Cross Buns
- Extra Fruity Hot Cross Buns
- Extra Fruity Hot Cross Buns
- Extra Fruity Teacakes
- Extra Indulgent Mince Pies
- Extremely Chocolatey Chocolate Cake Bars
- Extremely Chocolatey Chocolate Iced Buns
- Extremely Chocolatey Chocolate Pancakes
- Extremely Chocolatey Double Chocolate Mini Bites
- Extremely Chocolatey Hot Cross Buns
- Extremely Chocolatey Jaffa Cake Bars
- Extremely Chocolatey Millionaire Crispies
- Extremely Chocolatey Party Cake
- Extremely Chocolatey Snowy Yule Log Bites
- Extremely Chocolatey Sponge Roll
- Extremely Chocolatey White Chocolate & Strawberry Cake
- Fairy Cakes
- Fairy Cakes
- Fairy Cakes
- Fairy Cakes
- Fairy Cakes
- Fairy Cakes